As the largest independent ophthalmic company in the nation, Walman Optical has been making ophthalmic components since 1915. Headquartered in Minnesota with over 40 branch offices in 19 states, the value-added wholesaler supplies eye care providers with prescription fabrication, frame selection and stock, and optical instruments, exceeding annual sales of $200 million. Because Walman Optical maintains a long-standing commitment to achieving both technical excellence and innovative product solutions, they selected a tradeshow booth design firm with the same principles – ABF Display Company. With professional expertise and a friendly-approach, ABF Display continues to provide a successful trade show booth for Walman Optical year after year.
Creating Exhibit Solutions with Customized Service
In need of a professional yet attractive tradeshow booth for their semi-annual optical shows, a strong referral and preference to go local led Walman Optical to choose ABF Display Company as their tradeshow design firm.
To compete in the competitive world of optical industry tradeshows, Walman Optical needed a unique and welcoming trade show booth to catch the eyes of onlookers and boost the right traffic – great prospects – to their booth. In addition to increasing visibility and foot traffic at tradeshows, Walman Optical also needed a practical and affordable alternative to purchasing the booth.
“ABF Display considered all our display booth needs and significantly relieved the chaos of designing and planning a booth, delivering an affordable yet highly customized rental exhibit,” said Amy Swenson, Marketing Coordinator at Walman Optical. “With their dependability and accommodating approach, the team at ABF helps make our exhibit booth a success every showing, every year. In fact, we credit our sales representative, Joe Greeley, who was with us every step of the way with his approachable and friendly demeanor, for much of that success.”
ABF Display added a unique warmth and style to the Walman Optical booth with dark, modern detailing, clear glass fixtures and bold graphics, creating a welcoming ambiance to drive attendees in.
Commitment To Excellence Every Step Of The Way
As a full-service trade show booth company providing all support services from design to dismantle, ABF Display truly helps customers achieve a remarkable tradeshow experience.
“We really respect our client relationships by encouraging open conversation and providing personalized attention to every display booth need,” said Joe Greeley, ABF Sales Representative. “We conduct a thorough assessment of client objectives to ensure they’re strongly communicating their brand, making an impact with attendees, and, effectively marketing their products and services to the right prospects.”
ABF Display offers the widest range of exhibit solutions, including custom trade show exhibits, custom modular displays, rental exhibits, point-of-purchase displays, portable booths and pop-up displays. ABF Display’s ability to provide complete solutions to all display booth needs has kept Walman Optical a happy and loyal client for more than four years.
“From ABF Display’s ability to listen and understand our display show needs to delivering quality and dependable services, our work with ABF Display has always and will continue to be a pleasant and worthwhile experience,” said Swenson.